Wawa Holiday Gift Cards

Role: Designer

For all Wawa campaigns, we received assets from a traditional agency, and as the digital agency of record, our role was to translate those assets into digital experiences both in-store and online. While this Facebook page may appear somewhat dated, it highlights my ability to creatively repurpose the provided assets, building upon them to craft an immersive experience that is entirely informed by the art on the gift cards.

Social media assets for each week of the campaign duration