Kimlan Cornell Co. Brand Identity
Role: Designer, Art Director, Photographer (All components)
KC.Co. is my jewelry and accessories brand, launched in 2023, showcasing hand-crafted, slow-made products that prioritize artistry and distinctiveness. The logo, meticulously hand-drawn, reflects the unique and authentic craftsmanship that defines each piece in the collection.
Visit Kimlan Cornell Co. on Etsy → | Visit @_kc.co_ on Instagram →
final Logo
Two variations of the logo were created for optimal usage and creative flexibility across multiple media formats
Logo Exploration
While the geometric shapes reflected my personal style in accessories, I chose a friendlier and more legible logotype to create a brand mark that people could easily recognize and connect with.
Final logo & letterform inking / initial logo ideation sketches
There were two clear winners that I continued to refine digitally, as you see above.
Etsy Shop Header
Social Media
Print Collateral
business card & earring care card: fronts and backs
Booth signage
Product photography
